After reading the first chapter of The Cluetrain Manifesto, I had a mixed opinion on the reading. I noticed that many other students had a negative outlook of the reading. Anthony had a funny perspective about it. I enjoyed the beginning of the chapter because of it's clever commentary on modern life and it's traditions. The hook that really got to me was the second paragraph, "life is too short". Think about it, life isn't too short. If you talk to a person who has fulfilled his or her's life expecatation and dreams, life is just right. If someone has worked 9 to 5 for decades, ofcourse life is too short, you have sacrificed your happiness for green paper. The fact that Christopher Locke brought up the lie that life is too short was very interesting. It's quite depressing to also read about how humans will not only put up with the torture, but actually live with it. This idea of conformity reminds me of the hilarious cartoon Dilbert. Dilbert was a great cartoon series because it portrayed characters that hated their jobs, friends, and lives yet they didn't kill themselves. The characters founds ways of entertaining themselves and keeping sane in such a horrible, tedious, corporate environment.
The fear of well informed workers is another interesting topic. In Brenna's blog, she mentions the Henry Ford philosophy and how its irrelevent nowadays. Back in the good old days (before i was even planned) people had less options to choose from. The whole idea that the customers could buy any color car as long as it was black can prove to be disastrous today. The Internet has enabled us as the consumer to choose precisely what we desire. If we like a commercial, we might buy the product. If not, we won't think twice about it. If company's have websites that do not cater to our needs, we will move right along. A good example would be Dell's site. I recently bought a desktop from Dell using their website and I was amazed. Not only was it easy, but i also recieved e-mails notifying me of the delivery status. All of these small details gave me the impression of accuracy and efficiency.
To conclude the rambling I would like to touch upon a psychological aspect of it all. The need to improve, where does it come from? Why are we so dissatisfied with ourselves, where does it come from? I was very amused with the authors commentary on the topic which brought the imagery of a blonde draped over the hood of a car. Why is it that when we open a car, bike, video game magazines we always see extremely attractive women beside the product? The need to replace the nagging, bitchy wife with a hot blonde shows me a sense of exploitation. I call it male exploitation. We as men have been bombarded which such imagery which has brainwashed us to respond to certain symbols. Like Al Bundy once said "Pretty girls make us buy beer and ugly girls make us drink beer". It's a sad time for us men.